Real Estate Video Tours
The world of creative content is continually changing and improving for the better. Content is changing to become more adaptable to the customer. I personally believe that creative content is one of the top ways to boost customer satisfaction. Real estate video tours are the new way for potential real estate buyers to view properties and for realtors to sell homes. Photo galleries are so past their time. No one wants to sit there and swipe through a list of pictures, at least I know I hate doing that.
Real estate video tours put together a complete visual of the property, so viewers aren’t left trying to put the pieces of a property together. One of the most annoying things to me is clicking through a photo gallery and trying to piece the house together based on the pictures. Like, what goes where? How do you get there or where does that room lead in to? Real estate video tours are the best way to get rid of these questions. It is a creative way to flow through a property and see every angle of it. Video tours are the best way to keep customers feeling confident and happy with their property searching!
What are Real Estate Video Tours?
So, what actually is a real estate video tour? To the customer, it is a video that looks like you are walking through a property and viewing every angle of it. It is a point of view video that looks like exactly what you would see if you were walking through the property in real life. Now don’t confuse a video tour with a photo slideshow with some background music. These are not the same thing. A real estate video tour is an immersive video that lets the customer virtually step into the home through a video.
To the seller, a real estate virtual tour is one of the most valuable and beneficial sources of content. Nowadays, almost all customers property searches begin online, so it is very important that a seller’s online content is extremely attractive and up to date with the latest trends to ensure the greatest level of customer engagement.
Benefits of Real Estate Video Tours
I think real estate video tours are one of the most beneficial forms of content for realtors to use. I don’t think there is a more captivating way to check out a property right now. For seller’s, a real estate video tour will hold the viewers attention for a long time. Compared to swiping through a gallery of pictures, I usually swipe through pretty fast unless something cool catches my eye, but with video tours I find myself captivated the whole time and I rarely skip through it. If a realtor has a good video tour on their website, chances are viewers will stay on the site and check out more video tours.
Real estate video tours are very beneficial to use for rental properties as well. One video tour for the property and it will be used and viewed for years to come! The turnover rate in rental properties is greater than any other property so these video tours will get more views than regular properties and can still be viewed when the property is occupied.
The main benefit though, is that real estate video tours are just more entertaining!
From my point of view, I know that I prefer to view a video tour over any other type of real estate content! From a realtor’s point of view, a video tour can really boost their chances of selling the property. I believe it all boils down to customer satisfaction. If a realtor really takes a look at the trends and looks at what is popular, then they will be able to adhere to their customer and create content that gets viewed. Right now, video tours are what is popular in real estate!
Video tours take some burden away from realtors. These videos are so much more detailed than any other type of content so potential customers do not have to unload a list of questions onto the realtor. A lot of customer’s questions can be answered by a real estate video tour!
Cost of Real Estate Video Tours
All prices vary, but the cost of real estate video tours is similar to any other price for content in real estate. The service will most likely start with a fixed base price and then add a percentage of the square footage of the property to get to a total cost. The cost is covered by the seller of course, buyers should be able to view any video tours for FREE! I do not think a seller would get very far by charging people to view their properties. Read more about costs here!
Why you should get a Real Estate Video Tour
As I have mentioned throughout this blog, real estate video tours make things easier for buyers and sellers. No one wants to look through a list of pictures of a property. They want something much more detailed. A video tour has the ability to show a home or property in way more detail than a bunch of pictures ever could. Some people (including me) could literally get caught up for hours just viewing videos of real estate properties.
If you really want to captivate your audience of potential buyers, real estate video tours are the way to go. By captivating people to view your video tours, they will be more inclined to reach out about the property and this will potentially lead to a quicker closing! No one can argue with that!
Real estate video tours are a trend right now, so you do not want to miss out. You never know how long this will last until another, even greater way to portray content comes out! These video tours really are an amazing way to show off your property in a way that customers really enjoy. At the end of the day, it really comes down to adhering to your customers and doing things that will respond to. Make sure you stay up to date with the latest trends on our website at Momentum 360!